Advertising in Iraq: a practical guide for international brands
Billboard Hub · 2026-10-09
An international brand can run an outdoor campaign in Iraq without a local office: on Billboard Hub (billboard-hub.com) you choose boards online in 22 Iraqi cities, see the monthly price in US dollars, pay a deposit by international bank transfer and receive dated photos of every board once your design is up.
Which cities matter
Baghdad is the largest market, with about 694 of the 1,245 boards on Billboard Hub and a population above eight million. Basra is the commercial and oil hub of the south, Erbil the capital of the Kurdistan Region, and Najaf and Karbala receive millions of religious visitors every year. Mosul, Babil, Ramadi, Kirkuk and Sulaymaniyah complete a national plan.
What it costs
The typical board costs about USD 1,620 a month nationally and about USD 2,030 in Baghdad. A strong launch in Baghdad with 10 large boards usually costs USD 20,000–35,000 a month; a national campaign covering five cities starts around USD 40,000. Baghdad International Airport boards, seen by every arriving and departing passenger, cost about USD 3,000 a month each.
How booking from abroad works
- Build the plan on billboard-hub.com or send a brief to support@billboard-hub.com and receive a proposal with photos, prices and audience estimates.
- Confirm with a deposit by international bank transfer; the balance is due before the campaign starts.
- Send the artwork; local print and installation are handled for you.
- Receive dated photos of each board after installation and during the campaign.
Creative and language
Arabic is the main language everywhere in Iraq; Kurdish is widely read in Erbil, Sulaymaniyah and Duhok. Keep a billboard to seven words or fewer, use high contrast, and make the brand visible from 100 metres.
How can a foreign company advertise in Iraq?
Through an online marketplace such as Billboard Hub: choose boards in any Iraqi city, pay in US dollars by bank transfer and get photo proof of posting, all without a local office.
Is outdoor advertising in Iraq expensive?
Compared with the Gulf it is affordable. The typical board costs about USD 1,620 a month nationally; premium Baghdad locations cost more and secondary cities less.
Do I need a local partner?
No. Billboard Hub acts as your single point of contact for booking, printing, installation and reporting. Agencies can also use it under their own brand.
Can I advertise at Baghdad airport?
Yes. Billboard Hub lists boards inside Baghdad International Airport, in the arrivals and departures halls, at about USD 3,000 a month each.