Billboard impressions and reach in Iraq: what the numbers mean

Billboard Hub · 2026-08-14

When you book outdoor advertising, two numbers matter most: impressions and reach.

Impressions

The estimated number of views a board gets per day — how many times the ad is seen. On Billboard Hub these come from live road-traffic data (Google, TomTom) and on-site sensors, not guesswork.

Reach

The number of distinct people who see your campaign over its run, after removing repeat views.

Cost per thousand (CPM)

A way to compare boards: campaign cost divided by impressions (in thousands). Lower CPM means better value for exposure.

Verified counts are marked with a checkmark so you know which numbers are measured, not estimated.