How many people see a billboard each day?
A billboard in Iraq gets about 19K impressions a day on average, across 1322 boards on Billboard Hub. This guide explains what impressions are, how they are measured and how to compare boards.
What are daily impressions?
The estimated number of times a person passes a board and can see it in a day: drivers, passengers and pedestrians.
How are they measured?
- Live traffic data on the road in front of the board
- Average occupancy per vehicle
- The board's facing and viewing angle
- Some sites are verified by an on-site count (✓)
Figures from the Iraqi market
- Average: ~19K impressions a day
- Top 10% of boards: over 26K a day
- Over a month: about 557K impressions for one board
Cost per thousand (CPM)
CPM = campaign price ÷ (impressions ÷ 1,000). A board at USD 1,500 a month with 19K daily impressions costs about USD 2.69 per thousand views, one of the cheapest ways to reach people compared with digital ads.
Frequently asked questions
Are all impressions verified?
Impressions are estimates from traffic data; sites marked ✓ are verified by an on-site count.
What is the difference between impressions and reach?
Impressions count every pass; reach counts different people. Someone passing daily counts as many impressions.
Guides
- Billboard Prices in Iraq 2026
- Book Billboards in Baghdad - Prices & Locations, Step by Step
- Digital LED Screens in Iraq
- Baghdad Airport Advertising
- Building Wall Advertising in Iraq
- Bridge Banner Advertising in Iraq